Hydes has today launched a new company logo and new pump clips across a range of its most popular cask ales.
The new logo is designed to combine a contemporary feel within the typography whilst simultaneously highlighting the company’s heritage with its founding year, 1863, incorporated into the logo for the first time. Hydes corporate identity was last updated over 10 years ago and, while the new look represents a significant change, continuity is achieved with the retention of the company’s traditional gold and black colours.
New pump clips are today launched for Hydes Original, Hydes 1863, Hydes Mild – now renamed as Old Indie– and Jekyll’s Gold. The pump clips are all designed to reflect the company’s Manchester heritage drawing inspiration from the Industrial Revolution, the cotton trade, the steam railway era and, of more recent vintage, the Manchester music scene. Hydes history is synonymous with Manchester and each clip features the strapline “Made of Manchester” reflecting this inextricable link.
The new look is featured on pint and half pint glasses, drip mats, bar runners, letterheads and company cards. As well as the new logo all these items also feature a brewing process graphic highlighting the company’s extensive brewing heritage.
New company signage schemes have also been created and these will be steadily installed across the company’s pubs as they are developed and refurbished over the coming years.
Managing Director Chris Hopkins commented “We are delighted with our new look which reflects our forward looking and ambitious approach while retaining, at its very heart, a great heritage of which we are all very proud”.
Examples of the new logo and all the related material can be viewed HERE
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Hydes is an award-winning independent family brewer and Pub Company. Founded in 1863, it has remained an independent brewery in the North West of England and North Wales ever since. The brewery, now based in Media City UK, Salford after relocation in 2012, is entirely dedicated to the production of cask ales. Four beers are available on a permanent basis plus an extensive range of constantly changing seasonal and occasional cask ales. Hydes beers are distributed throughout its estate of 60 managed and tenanted houses, free trade customers, wholesalers and pub groups.
Hydes pubs The Joshua Bradley at Gee Cross and The John Millington in Cheadle Hulme were winners in the coveted ‘Best Managed House’ category at the Great British Pub Awards in 2011 and 2012 respectively.