11 Apr Hydes Launch Permanent Brand ‘Lowry’
Hydes have announced the launch of ‘Lowry’, a new premium Hydes beer brand. Lowry will be launched into the Hydes pub estate from April 11th and will feature as a permanent brand.
This launch follows on from the success of the 2014 range of six different Lowry beers brewed under a licensing agreement with the Lowry gallery at Salford Quays. This new permanent beer is similarly endorsed by the gallery.
The beer is brewed to a strength of 4.7% ABV, using Citra and Chinook hops to deliver a refreshing, bold and hoppy flavour that will appeal to a broad span of discerning cask beer drinkers.
Crafted from Citra and Chinook hops to produce an intensely hoppy and refreshing Golden beer. The use of amber malt gives the beer an attractive richness with oodles of strong citrus and lovely tropical tones. A real “Hop Heads” beer.
Lowry will be available as a permanent cask ale at selected sites across the Hydes estate